Why You Should Follow Your Doctors on Social Media

Susan Anderson

by Susan Anderson | October 22, 2012 @ 11:00AM

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Facebook We like to Facebook. We like to Facebook so much that there are now cosmetic procedures named after social media. But should we “like” our doctors and cosmetic surgeons? Yes. Interacting with any brand via social media is an opportunity for consumers. Following medical and healthcare professionals, and more specifically, cosmetic surgeons and dentists, also has its own inherent benefits.

Let’s assume that you are interested in a cosmetic procedure. Finding a doctor who is properly qualified, certified and one who you feel comfortable with is key to an overall positive experience. I don’t know about you, but I don’t have time to visit every doctor in my area. So how do I start to get to know them? Social media, of course. By following prospective surgeons on Facebook and Twitter I can get a feel for their personality and the atmosphere of their office. For me, feeling comfortable with a surgeon starts at being at ease with him or her and being able to laugh and joke. For others, a more strictly business demeanor may be what you’re looking for. The tone and voice used by that physician’s social media may let you know who you’re dealing with.

Social MediaIn addition to learning a bit about their personality, you can also learn from their past patients. Former and current clients are known to leave comments and reviews and share honest and unedited opinions on the surgeon and the procedure(s) performed. The more fan activity (and repeat business), the more confident you might feel regarding their skills and bedside manner. In addition, you will be able to perhaps determine their level of involvement within the community including local organizational affiliations as well as any volunteer or pro bono work serving both local and international needs.

Want a doctor who is a continuous learner and stays up to date on new techniques? If you see posts about these topics, then you’ve probably found one. New techniques are constantly evolving to minimize scarring, reduce down town and produce an overall more desired effect.

If you happen to come across a few doctors who aren’t very active or don’t have social media profiles, don’t fret. Not everyone has hopped onto the social media bandwagon. Do your research, narrow down your prospective doctor list and then schedule preliminary consultations with your top picks. 

Author: Susan Anderson

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