Is 40 the New 30?

Susan Anderson

by Susan Anderson | October 11, 2012 @ 10:00AM

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Age is just a number these days. Men and women are staying more active, eating healthier and feeling younger longer and it shows. The confidence a healthier lifestyle affords means that 40 might just be the new 30. And its not just about lifestyle, it shows in the choices we’re making as well.


The current fashion trends are making it possible for people of all ages to look stylish and appropriate. Peplum, color blocking and leather can be worn by women of all shapes, sizes and age. You can also keep that youthful spirit with custom nail art, fabulous shoes and a fresh hairstyle. In your late 30s? No need to give up the mini just yet. Dress as young as you feel. Many of us work hard to maintain a fit physique so keep wearing those bikinis and stay young.


The fertility rate is the US is at its lowest point in 25 years. Some argue that it is the economy that has twenty-somethings postponing their families, but I think it can be argued that couples are waiting because they want to enjoy life first before settling into the joys of parenthood. Plus, more and more children are being born to women over 35 than to teens*. The Pew Research Center attributes the change to later marriages and evolving attitudes about motherhood. Plus, it doesn’t hurt that medical science is making the prospect of pregnancy to women over 35 less scary and daunting. Again, making 40 the new 30. 

Celebrity Influence

Jennifer Aniston, Nicole Kidman, Salma Hayak, Halle Berry and Vivica A. Fox are all over 40. These women make 40 look amazing. Several are new moms another is about to walk down the aisle but all of them serve as an inspiration to women that age is only a number. They each take red carpets with the same ease as if they are walking down any street on a lazy afternoon. If this is what my 40s are going to look like, sign me up!

Cosmetic Surgery

If when you hit the big 4-0 (or even before) you need a little pick-me-up, multiple options exist to keep your face and body looking their best. Facial fillers and injectables such as Botox, Juvederm, and Restylane can smooth away fine lines, small scars and imperfections. If you need more than a little smoothing, a facelift might be a more suitable option. Maybe its not your face tattling on your age. Your legs (spider veins or cellulite), hands and neck can be mean-spirited body parts. Procedures are available for just about every complaint. Point is you can age on your own terms these days, if at all. 


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