BOTOX® grows up, Happy 10th Birthday!
In April, BOTOX® Cosmetic will celebrate 10 years of smoothing lines and wrinkles on the faces of women and men alike. Since then, it has evolved into one of the most multifaceted procedures to date.
Botox has been FDA approved to treat cervical dystonia, severe underarm sweating and, most recently, to help relieve increased muscle stiffness in elbows, wrists and finger muscles. BOTOX® has also been known to treat back pain, migraine headaches, vaginismus and urinary incontinence.
When BOTOX® was introduced in 2002, its only competition for the treatment of wrinkles was collagen. Today, it is one of the most common cosmetic procedures, and the #1 injectable procedure, with over 2.6 million procedures performed in 2011, according to the American Society of Plastic Surgery’s cosmetic surgery statistics.
In addition to the positive medical benefits and product growth, it has also seen its share of negative press and lawsuits. Most recently, an Orange County, CA man sued Allergan for $60.5 million claiming the “off-label” BOTOX® injections caused a crippling disease in which there is no cure. Allergan won that suit.
Despite controversy and economic recessions, BOTOX® has prevailed and will likely continue to be the leader in facial filler procedures.