Happy National No Bra Day!
Today some women across the nation have cut the ties that bind their bosoms in a celebration of all things jiggly, bouncy, jolly, cuddly, tiny and colossal. We’re not sure about the origins of "National No Bra Day," but it is supported by over 250,000 Facebook fans. What we do know is that the bra itself has a long and fabulous history.
The origins of the brassiere can be traced back to the 16th century use of the corset which pushed breasts onward and upward. In the late 19th century, the device had evolved to an over-the-shoulder model known as the brassiere. It was in the early 20th century that the design of the bra took on the look that we see today. But even today, we have quite the selection to choose from including strapless, halter, backless, plunging, padded, water-filled, adhesive, bandeau, athletic, demi, cupless, training, mastectomy, male, maternity, nursing, shelf -- the list goes on and on. We really could do a whole Forrest Gump shrimp list here. Instead, we’ll focus on some of the most unique and recognizable bras of all time.
The corset, which is still in use today, is a restrictive garment meant to cinch in the waist and accent the curves. While it may have started as clothing for the wealthy, today it is a staple piece under wedding and evening gowns.
Made famous in 1990 on the Blond Ambition tour, Madonna’s Jean Paul Gaultier Cone bra took the world by storm. It was seen as a bold and powerful costume choice and helped cement Madonna’s place in pop culture history. The look would be repeated 22 years later when Madonna’s daughter Lourdes got her hands on it and tweeted a pic.
The Wonderbra was the sensation in the 1990’s as women rushed to buy the plunge style bra modeled by Eva Herzigova in its racy Hello Boys advertising campaign. After achieving success many competitors rushed to the market with similar products including the also popular Victoria’s Secret Miracle Bra.
One can’t discuss bras without including the infamous "mansiere" as introduced in Season 6: Episode 18 by Seinfeld characters Kramer and Frank Castanza. The two fiercely argued over the name of the invention for men who have an “over-ample” upper chest area.
Some remaining bras of note include the Ahh bra, Katy Perry’s cupcake bra and the Joey Bra, all recent additions to the history of the bra. You can live in comfort, make a fashion statement or stow your iPhone in your armpit. Whatever your preference, there is a bra right for you.
October 17th is National Breast Reconstruction Awareness Day (BRA Day) supported by the American Society of Plastic Surgeerons and the Plastic Surgery Foundation. Find out more and show your support at bradayusa.org.
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