AAFPRS Study Provides Data on Non-Surgical Rejuvenation Trend

Brook Flagg

by Brook Flagg | February 22, 2011 @ 11:00AM

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Media buzz regarding non-surgical facial rejuvenation methods is hardly new; yet, one recent study has shed fresh light on the trend with hard data. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) conducted a survey amongst its members, asking these surgeons to report the surgical procedures and non-surgical treatments they’ve performed in 2010.

The results revealed that three-fourths of the procedures performed last year by AAFPRS members were non-surgical facial rejuvenation treatments, which include popular injectables, such as Botox® and injectable fillers/hyaluronic acid products. The prominence of the trend is magnified by a 16 percent increase in non-surgical procedures over the past two years.

According to experts, the cause of the movement may be multi-faceted. Most facial cosmetic surgeries, including facelift surgery, rhinoplasty, forehead lifts, and chin augmentation have increased in cost since 2009. Less invasive treatments, including the injectable products listed above, are significantly less expensive.

AAFPRS president Jonathan M. Sykes, MD notes, "Non-surgical procedures are an excellent option for some people, with the added benefits of lower costs and shorter recovery time; two things that are consistently important to those considering facial plastic surgery."

A shorter recovery time is appealing to a variety of demographics, including professionals who need to get back to work quickly as well as parents who hope to minimize the impact their cosmetic choices place on the family. Said Sykes, "We have been seeing a trend during the past few years that people who want to look and feel younger and rejuvenated are turning to non-surgical, less invasive procedures to obtain the refreshed look they want."

Although cosmetic surgery and non-invasive treatment rates among men have increased over the past decade, the survey revealed that women made up 83 percent of the recipients of all surgical and non-surgical procedures in 2010 (with the exception of hair transplant surgery).

It also noted that women under age 35 were the largest demographic for less invasive procedures; treatments that this group opted for included Botox injections (65 percent, up from 58 percent in 2009), hyaluronic acid injections (51 percent), microdermabrasion (23 percent), and chemical peels (22 percent).

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